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Mar 13, 2016
East Lake Golf Club, in Atlanta, has been on my Bucket List of courses I’d love to shoot for some time, and last May I had the privilege of crossing it off that list. East Lake’s ad agency, tasked with revamping their web site and other aspects of their marketing communications package, went on a search for a photographer, and Bingo! My name came up, along with two other golf course shooters. When the dust had settled, with the recommendation of the ad agency, I was given the project. Happy camper alert!
I appreciate and enjoy all my client golf clubs. But East Lake is something very special. It has a long and storied history and now it's home to the PGA Tour's Tour Championship. What a resumé!
If you have followed my ramblings at all, you know I'm crazy about this work I do. It's a joy to spend my time on great golf courses with my camera gear and in my studio, massaging images into stories that hopefully communicate something of the love I feel for these exceptional landscapes. The East Lake shoot was all that and more.
Established in 1904, it’s the oldest golf course in Atlanta, and it was the home course of Bobby Jones. The original course designer was Tom Bendelow, but his course was redone in 1913 by Donald Ross. There were many years of glory, most of which had to do with Bobby Jones and his successes, and then years of decline as the area around the club deteriorated. In 1994, after East Lake was purchased by a charitable foundation with the intent of restoring the entire community, Rees Jones was engaged to restore the Donald Ross design. And what a masterful job he did.
In case you haven’t noticed, I was fully on board for this project. The project began very nicely, with a good dawn shoot the first day, followed by a decent afternoon session. But on the second morning, a front blew in from the West and the light turned completely magical. The resulting images are some of my best. And overall, I believe the collection is one of the best I’ve done to date.
I want to offer a special thanks to Chad Parker and Caroline McGill, at Eastlake, for making me feel so welcome. Golf Course Superintendent, Ralph Kepple, deserves a big thanks for making my job so easy by keeping the course in spectacular condition. To Tom Bigelow, of Bigelow Advertising... I sincerely appreciate your recommending me to the club. And finally, a big thanks to Cody Rogers, Bigelow Advertising’s Art Director, who found me on the internet and brought me to Tom’s attention.
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